Our foundation in ski, combined with our mountain culture and heritage, allowed BOA to become the first technical apparel brand in snowboarding. Today, BOA sees no divide in mountain sports and is embracing the way snowboard and ski have melded into one — inspiring a new category of apparel we call Total Mountain™.
THE TOTAL MOUNTAIN LIFESTYLE
Total Mountain™ is the expression of a lifestyle that prioritizes outdoor recreation in an alpine environment (ski, snowboard, hiking/trekking, mountain biking). It is the willingness to do whatever it takes to support a lifestyle focused on access to the mountain and the time to spend recreating within it. It is the drive to continuously challenge one’s own character and endurance in unpredictable and sometimes dangerous conditions and not be afraid to challenge societal conventions and live unconstrained.