By definition, everyone who embraces the Total Mountain lifestyle has a vested interest in the environment. This desire to maintain the natural beauty of the mountain ecosystem is a personal conviction that predates environmentalism as a trend. This is defined not just by the decisions and actions we take, but also the ones we say no to.
At BOA we recognize that all choices humans make about consumption have an environmental impact. The choice to ride a bicycle to work, versus using public transportation versus driving a car are decisions made by individuals and are rationalized according to perceived need, convenience, and other considerations. Do we choose to consume fast-food? What about fast fashion? Regarding our recreation, should we explore in our own back yard, or do we feel we need to fly to more exotic locations? When visiting a snow sports resort, we generally ride a chairlift; but to experience the backcountry do we tour on foot with skins or do we take a cat, a snowmobile, or even a helicopter?
We are making positive choices throughout our supply chain by introducing innovative and more sustainable materials and manufacturing. By 2024, every product we produce will make a positive social, ethical or environmental impact, either through the materials we have used or the way it’s made.