BOA began with Tim Gluck, an Ottawa born-and-raised ski racer, whose fascination with geography and the outdoors led him to the West Coast of Canada. At the age of 19, Tim moved to Whistler to continue his career as a professional ski-racer and coach.
It was during his time in Whistler that Tim recognized the impact the West Coast region would have on the future of technical apparel in surf, skate, snow, and outerwear. He knew that his experience could help drive this innovation. With this in mind, Bored of Authority® was born.