HISTORY

Before
Authority
Questions
You

BOA speaks to your passion — but not what authority says your passion should be. We encourage you to succeed on your own terms, under your own authority. Live unconstrained and make your own rules; not to put yourself on the fringes of society, but to participate as you want to.

BORED OF AUTHORITY® is not a group statement. It’s an individual statement and an individual choice. Be your own person and your own leader. Be your own authority.

HISTORY

Since
1987

1982

BOA is first conceived when 19-year-old Tim Gluck grows bored of his hometown of Ottawa, Ontario. He moves to Whistler, British Columbia to pursue the total mountain lifestyle and live unconstrained by convention.

1987

Tim returns to native Ottawa and opens a tiny summers- only surf shop named Bored of Authority®.

1988

Skateboard culture bursts onto the scene, and the surf shop seizes the opportunity — BOA skateboard apparel is born

1989

BOA begins developing technical snowboard apparel for performance in a West Coast winter climate.

1990

BOA shifts focus to snowboard apparel and open a pop-up store in Whistler, British Columbia.

1991

Pro-snowboarder and Olympic Gold Medalist Ross Rebagliati launches snowboard line with BOA.

1992

BOA expands to incorporate skiers and introduces the best-selling Blackcomb pant and jacket.

1993

The BOA flagship store opens on 4th Avenue in the up-and-coming Kitsilano neighborhood of Vancouver, British Columbia and attracts a global audience for its innovative designs of ski, snowboard and street wear.

TODAY

Total
Mountain

Although our foundations are in skate culture, it was our mountain heritage that allowed BOA to become the first technical apparel brand in snowboarding.

Since then, snowboarding informed a new direction for ski apparel. Both sports ventured into the backcountry, which placed new technical demands on snow-sports apparel in general.

Today, BOA is creating the possibility for total mountain. We see no divide in mountain sports and we are embracing the way snowboard and ski have molded into one.

BEHIND BOA

Heritage
Canadian

BOA began with Tim Gluck, an Ottawa born-and-raised ski racer, whose fascination with geography and the outdoors led him to the West Coast of Canada. At the age of 19, Tim moved to Whistler to continue his career as a professional ski-racer and coach.

It was during his time in Whistler that Tim recognized the impact the West Coast region would have on the future of technical apparel in surf, skate, snow, and outerwear. He knew that his experience could help drive this innovation. With this in mind, Bored of Authority® was born.

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