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Our foundation in ski, combined with our mountain culture and heritage, allowed BOA to become the first technical apparel brand in snowboarding. Today, BOA sees no divide in mountain sports and is embracing the way snowboard and ski have melded into one — inspiring a new category of apparel we call Total Mountain™.
Our foundation in ski, combined with our mountain culture and heritage, allowed BOA to become the first technical apparel brand in snowboarding. Today, BOA sees no divide in mountain sports and is embracing the way snowboard and ski have melded into one — inspiring a new category of apparel we call Total Mountain™.
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BOA began with Tim Gluck, a Canadian born-and-raised ski racer, whose fascination with mountains and the outdoors led him to the West Coast of Canada. At 19, Tim moved to Whistler to continue his career as a professional ski-racer and coach.
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