FORM + FUNCTION
The trinity of quality technical wearThe three F’s — Fit, Fabric, and Features.
And innovative design means that we preserve all three F’s in every product, but never at the expense of style. This is because technical functionality is not optional. Quality is a matter of survival when you are in the backcountry. But the form — style, creativity, and individuality — are just as important because STYLE IS AN ELEMENT OF FUNCTION.
BOA never underestimates the extent that superior style contributes to performance. When we feel good about how we look, our confidence is enhanced — then our riding is superior. We perform better because we know we look great.
“Riders have a quiver of skis and snowboards for different pursuits and conditions. BOA sees its gear as equipment. To get the most out of the line, a rider needs to pick the right garment from their quiver to suit the conditions at hand.”
